People
Your partners in reputation.
Our success hinges on the success stories of our clients — we ensure we do everything to champion their goals. Reputation management is not a campaign, project, nor a job title — it’s a management discipline and you are the one in charge.
Our Promise to Clients
To succeed, you need experts in your corner who have successfully backed leaders championing change — steeped in integrating communications with finance, risk, sales and marketing — and who will never delegate your challenges down to junior associates. The full depth of our experience will be available to you at all times, as if we were an extension of your team.
Our People
Anthony Johndrow
Co-Founder and CEO
While developing the world’s first Reputation-based management consultancy, Anthony coined the term “Reputation Economy”. This idea serves to capture a new reality — where a timeless concept has become the single most important driver of corporate value. Potential customers, employees, investors, and key influencers now care more about who you are and what you stand for than they do about what you produce when deciding whether to support you.
Loren-Christopher Schneid
Co-Founder and President
Loren’s unwavering focus on answering the fundamental business question “Reputation to what end?” led him to create Reputation Economy Advisors. His passion for helping organizations understand the specific links between Reputation ("the means") and their business goals ("the ends"), created a unique marketplace opportunity — a firm dedicated to working with leaders who are serious about championing a management discipline that has the power to fundamentally disrupt
Joan Walker
Special Advisor
As Special Advisor, Joan brings more than 25 years of experience in major corporations, leading world-class communications and marketing functions, building reputation leadership and brand strength to drive corporate performance. She combines research, marketing and strategic communications expertise and insights to support companies and their leadership teams through times of change, including M&A transactions, CEO transitions and corporate crisis. Most recently, Joan
Bill Wohl
Special Advisor
As Special Advisor, Bill brings experience in diverse industries, across global markets, and at companies from the Fortune 10 to the Fortune 500, working in leadership roles at SAP, HP, and Commvault. Most recently, he was Head of Brand & Communications at United Rentals. As a highly-regarded communications and marketing executive, Bill is recognized for leadership in crisis communications; repositioning brands and products for growth acceleration with differentiated
Anthony Johndrow
Anthony Johndrow
Co-Founder and CEO
While developing the world’s first Reputation-based management consultancy, Anthony coined the term “Reputation Economy”. This idea serves to capture a new reality — where a timeless concept has become the single most important driver of corporate value. Potential customers, employees, investors, and key influencers now care more about who you are and what you stand for than they do about what you produce when deciding whether to support you. The risk of not managing this all-important asset has become too big to ignore — and Anthony has seen this play out alongside the biggest, most complex organizations on earth for the past 20 years. As a member of The Coca-Cola Think Tank, he led the first ever assessment of the company’s reputation. Since then, he has worked alongside senior executives, serving as a trusted advisor and partner while they work to turn this marketplace dynamic into a competitive advantage. His thoughts on reputation and its link to business can be found in The Washington Post, The Wall Street Journal, Forbes, Bloomberg TV, The Economist, CNBC, American Banker and Financier Worldwide. He also speaks at industry events regularly and is the architect of PRSA’s Reputation Management and Reputation Risk Management Certificate Programs. Anthony is an active member of the Arthur W. Page Society, and both the P&G and Harvard Alumni Associations.
Loren-Christopher Schneid
Loren-Christopher Schneid
Co-Founder and President
Loren’s unwavering focus on answering the fundamental business question “Reputation to what end?” led him to create Reputation Economy Advisors. His passion for helping organizations understand the specific links between Reputation ("the means") and their business goals ("the ends"), created a unique marketplace opportunity — a firm dedicated to working with leaders who are serious about championing a management discipline that has the power to fundamentally disrupt their competitive landscape. This clarity of purpose serves as a constant reminder — and asset — as he partners with leaders to help champion their organizations forward on their Reputation Journeys. Previously, Loren lead the North American business at Reputation Institute, serving as the firm’s first commercial executive responsible for sales, marketing, and strategic initiatives. Prior to that, Loren served in various business-building capacities, both at frog (Steve Jobs’ first design agency-of-record) and The Corporate Executive Board, where he led the global growth and development of the firm’s professional services division (the original Challenger™ Sale offering). He is a proud native of Port-au-Prince, Haiti and active alumnus of The Community School of Naples.
Joan Walker
Joan Walker
Special Advisor
As Special Advisor, Joan brings more than 25 years of experience in major corporations, leading world-class communications and marketing functions, building reputation leadership and brand strength to drive corporate performance. She combines research, marketing and strategic communications expertise and insights to support companies and their leadership teams through times of change, including M&A transactions, CEO transitions and corporate crisis. Most recently, Joan served as EVP, Corporate Relations and Interim CMO for The Allstate Corporation. There she developed and led the company’s Reputation Leadership Strategy and Consumer-Focused Reinvention — initiatives that transformed the company into four distinct customer segments, each with a unique value proposition that achieved successful market outcomes. Prior to Allstate, Joan served as EVP at both Monsanto and Qwest Communications, where she helped her former Ameritech CEO lead the firm through a time of acute crisis. In addition to CEO roles in Public Relations and Advertising, she has served on the board of many civic and cultural institutions, including the National Women’s History Museum, Chicago Public Television, Rutgers University, Northwestern Medill School of Journalism, American Advertising Federation and The Ad Council.
Bill Wohl
Bill Wohl
Special Advisor
As Special Advisor, Bill brings experience in diverse industries, across global markets, and at companies from the Fortune 10 to the Fortune 500, working in leadership roles at SAP, HP, and Commvault. Most recently, he was Head of Brand & Communications at United Rentals. As a highly-regarded communications and marketing executive, Bill is recognized for leadership in crisis communications; repositioning brands and products for growth acceleration with differentiated messaging; and notable expertise in CEO and C-suite counsel through succession, M&A, activist investors, and litigation. Bill is currently advising organizations on communications strategy and growth opportunities. When not dealing with corporate firefighting, he serves as a member and officer of the West Grove (PA) Fire Company. Finally, Bill is a member of the Arthur W. Page Society, the world's leading association for PR, corporate communications, and brand executives.
Anthony Johndrow
Co-Founder and CEO
Loren-Christopher Schneid
Co-Founder and President
Loren’s relentless focus on answering the fundamental business question “Reputation to what end?” led him to co-found Reputation Economy Advisors. His passion for helping organizations understand the specific links between Reputation (the means) and their business goals (the ends), created a unique marketplace opportunity — a firm solely dedicated to working with leaders who are serious about championing a management discipline that has the power to fundamentally disrupt their competitive landscape.
Anthony Johndrow
Co-Founder and CEO
While developing the world’s first Reputation-based management consultancy, Anthony coined the term “Reputation Economy”. This idea serves to capture a new reality — where a timeless concept has become the single most important driver of corporate value. Potential customers, employees, investors, and key influencers now care more about who you are and what you stand for than they do about the features of your products or services when deciding whether to support you.
Anthony Johndrow
Co-Founder and CEO
While developing the world’s first Reputation-based management consultancy, Anthony coined the term “Reputation Economy”. This idea serves to capture a new reality — where a timeless concept has become the single most important driver of corporate value. Potential customers, employees, investors, and key influencers now care more about who you are and what you stand for than they do about the features of your products or services when deciding whether to support you.