People

Your partners in reputation.

Our success hinges on the success stories of our clients — and ensure we do everything to champion their goals. Reputation management is not a campaign, project nor a job title — it’s a management discipline and you are the one in charge.

Our Promise to Clients

To succeed, you need experts in your corner who have successfully backed leaders championing change — steeped in integrating communications with finance, risk, sales and marketing — and who will never delegate your challenges down to junior associates. The full depth of our experience will be available to you at all times, as if we were an extension of your team.

Our People

A headshot of Anthony Johndrow.
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Anthony Johndrow

Co-Founder and CEO

While developing the world’s first Reputation-based management consultancy, Anthony coined the term “Reputation Economy”. This idea serves to capture a new reality — where a timeless concept has become the single most important driver of corporate value. Potential customers, employees, investors, and key influencers now care more about who you are and what you stand for than they do about the features of your products or services when deciding whether to support you.

A headshot of Loren-Christopher Schneid.
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Loren-Christopher Schneid

Co-Founder and President

Loren’s relentless focus on answering the fundamental business question “Reputation to what end?” led him to co-found Reputation Economy Advisors. His passion for helping organizations understand the specific links between Reputation ("the means") and their business goals ("the ends"), created a unique marketplace opportunity — a firm dedicated to working with leaders who are serious about championing a management discipline that has the power to fundamentally disrupt

A headshot of Joan Walker.
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Joan Walker

Special Advisor

As Special Advisor, Joan brings more than 25 years of experience in major corporations, leading world-class communications and marketing functions, building reputation leadership and brand strength to drive corporate performance. She combines research, marketing and strategic communications expertise and insights to support companies and their leadership teams through times of change, including M&A transactions, CEO transitions and corporate crisis. Most recently, Joan served

A headshot of Peter Horst.
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Peter Horst

Special Advisor

As Special Advisor, Peter brings more than 30 years of experience across B2C and B2B products, services and technology in his capacity as a Fortune 500 CMO. He has held leadership positions for market leaders including Capital One, General Mills, US WEST (CenturyLink) and TD Ameritrade. Most recently, Peter was Global CMO for The Hershey Company, where he led their global brands, innovation, design, media, digital advancement and global snacking strategy.

Anthony Johndrow

A headshot of Anthony Johndrow.
Visit Anthony Johndrow's LinkedIn profile

Anthony Johndrow

Co-Founder and CEO

While developing the world’s first Reputation-based management consultancy, Anthony coined the term “Reputation Economy”. This idea serves to capture a new reality — where a timeless concept has become the single most important driver of corporate value. Potential customers, employees, investors, and key influencers now care more about who you are and what you stand for than they do about the features of your products or services when deciding whether to support you. The risk of not managing this all-important asset has become too big to ignore — and Anthony has seen this play out alongside the biggest, most complex organizations on earth for the past 20 years. As a member of The Coca-Cola Think Tank, he led the first ever assessment of the company’s reputation. Since then, he has worked alongside senior executives, serving as a trusted advisor and partner while they work to turn this marketplace dynamic into a competitive advantage. His thoughts on reputation and its link to business can be found in The Washington Post, The Wall Street Journal, Forbes, Bloomberg TV, The Economist, CNBC, American Banker and Financier Worldwide. He also speaks at industry events regularly and is the architect of PRSA’s Reputation Management and Reputation Risk Management Certificate Programs. Anthony is an active member of both the P&G and Harvard Alumni Associations.

Loren-Christopher Schneid

A headshot of Loren-Christopher Schneid.
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Loren-Christopher Schneid

Co-Founder and President

Loren’s relentless focus on answering the fundamental business question “Reputation to what end?” led him to co-found Reputation Economy Advisors. His passion for helping organizations understand the specific links between Reputation ("the means") and their business goals ("the ends"), created a unique marketplace opportunity — a firm dedicated to working with leaders who are serious about championing a management discipline that has the power to fundamentally disrupt their competitive landscape. This clarity of purpose serves as a constant reminder — and asset — as he partners with leaders to help champion their organizations forward on their Reputation Journeys. Previously, Loren lead the North American business at Reputation Institute, serving as the firm’s first commercial executive responsible for sales, marketing, and strategic initiatives. Prior to that, Loren served in various business-building capacities, both at frog (Steve Jobs’ first design agency-of-record) and The Corporate Executive Board, where he led the global growth and development of the firm’s professional services division (the original Challenger™ Sale offering). He is a proud native of Port-au-Prince, Haiti and active alumnus of The Community School of Naples.

Joan Walker

A headshot of Joan Walker.
Visit Joan Walker's LinkedIn profile

Joan Walker

Special Advisor

As Special Advisor, Joan brings more than 25 years of experience in major corporations, leading world-class communications and marketing functions, building reputation leadership and brand strength to drive corporate performance. She combines research, marketing and strategic communications expertise and insights to support companies and their leadership teams through times of change, including M&A transactions, CEO transitions and corporate crisis. Most recently, Joan served as EVP, Corporate Relations and Interim CMO for The Allstate Corporation. There she developed and led the company’s Reputation Leadership Strategy and Consumer-Focused Reinvention — initiatives that transformed the company into four distinct customer segments, each with a unique value proposition that achieved successful market outcomes. Prior to Allstate, Joan served as EVP at both Monsanto and Qwest Communications, where she helped her former Ameritech CEO lead the firm through a time of acute crisis. In addition to CEO roles in Public Relations and Advertising, she has served on the board of many civic and cultural institutions, including the National Women’s History Museum, Chicago Public Television, Rutgers University, Northwestern Medill School of Journalism, American Advertising Federation and The Ad Council.

Peter Horst

A headshot of Peter Horst.
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Peter Horst

Special Advisor

As Special Advisor, Peter brings more than 30 years of experience across B2C and B2B products, services and technology in his capacity as a Fortune 500 CMO. He has held leadership positions for market leaders including Capital One, General Mills, US WEST (CenturyLink) and TD Ameritrade. Most recently, Peter was Global CMO for The Hershey Company, where he led their global brands, innovation, design, media, digital advancement and global snacking strategy. As founder of CMO Inc., Peter now advises organizations on marketing strategy and growth opportunities. As a regular contributor to Forbes, CMO.com and other publications, Peter writes about CMO leadership challenged in modern marketing. He is also a highly-rated keynote speaker at marketing conferences and corporate events around the world. Peter has served on the boards of the Northern Virginia Chamber of Commerce, the Foundation for Fairfax County Public Schools and Higher Achievement. Personal recognition includes Cannes Lions, Effie Awards, CMO Club Innovator Award and being named a Forbes Top 50 Global CMO and #20 in ExecRank’s Top 500 CMOs in the World. Peter holds an MBA from Dartmouth College’s Tuck School of Business and a BA from Harvard University.

Anthony Johndrow
Visit Anthony Johndrow's LinkedIn profile

Anthony Johndrow

Co-Founder and CEO

While developing the world’s first Reputation-based management consultancy, Anthony coined the term “Reputation Economy”. This idea serves to capture a new reality — where a timeless concept has become the single most important driver of corporate value. Potential customers, employees, investors, and key influencers now care more about who you are and what you stand for than they do about the features of your products or services when deciding whether to support you.
Loren-Christopher Schneid
Visit Loren-Christopher Schneid's LinkedIn profile

Loren-Christopher Schneid

Co-Founder and President

Loren’s relentless focus on answering the fundamental business question “Reputation to what end?” led him to co-found Reputation Economy Advisors. His passion for helping organizations understand the specific links between Reputation (the means) and their business goals (the ends), created a unique marketplace opportunity — a firm solely dedicated to working with leaders who are serious about championing a management discipline that has the power to fundamentally disrupt their competitive landscape.

Anthony Johndrow

Co-Founder and CEO

While developing the world’s first Reputation-based management consultancy, Anthony coined the term “Reputation Economy”. This idea serves to capture a new reality — where a timeless concept has become the single most important driver of corporate value. Potential customers, employees, investors, and key influencers now care more about who you are and what you stand for than they do about the features of your products or services when deciding whether to support you.

Anthony Johndrow

Co-Founder and CEO

While developing the world’s first Reputation-based management consultancy, Anthony coined the term “Reputation Economy”. This idea serves to capture a new reality — where a timeless concept has become the single most important driver of corporate value. Potential customers, employees, investors, and key influencers now care more about who you are and what you stand for than they do about the features of your products or services when deciding whether to support you.